ORGANIZED  |  CREATIVE  |  EMPATHETIC

I’m a seasoned creative professional with over 10 years of experience in content, marketing, and digital operations. Starting as a travel blogger while living abroad in Spain, I’ve since worked at small but rapidly growing CPG brands - wearing multiple hats across photoshoot production, graphic design, digital asset management, copywriting, social media, email/SMS marketing, paid digital, and more.

These experiences have made me a skilled project manager with a deep understanding of cross-functional collaboration and a people-first approach. Known as “the glue that holds it all together,” I excel at building relationships, solving problems with empathy, and driving exceptional results through optimized workflows and impactful campaigns.
MADRID, SPAIN | 2016
IT ALL STARTED IN SPAIN...

After graduating cum laude from the University of Washington in 2012, I moved to Madrid to teach English for three years. While living in Spain, I started a travel blog called Adelante, where I published weekly posts with high levels of engagement. This sparked my passion for traveling, writing, photography, and social media. I also produced unique content for brands like Expedia UK, Adobe, Devour Tours, Utrip, and North Star Travel Media.

During a trip through Croatia, I collaborated with the Swedish watch company Daniel Wellington and hosted a takeover on their Snapchat account. It was a natural fit, so when I moved back to the USA, I officially joined the Daniel Wellington (DW) social media team in Santa Monica, California as their Content ProducerAfter a year of producing content for the most engaged accessory brand on social media, the department was moved to headquarters in Stockholm, Sweden, where I spent two months training the incoming content production team. 

Following my stint in Stockholm, I followed my former DW boss and mentor to the activewear brand Varley. As Content Producer, I was responsible for leading the creative concept development and project management of all photo and video shoots, developing the content strategy, and managing social media campaigns that drove follower growth, community engagement, brand awareness, and sales.

I then moved onto Nation LTD as their Senior Content Producer, where I honed my graphic design skills and created on-brand visuals for revenue-driving email and SMS campaigns, digital advertising, social channels, web pages, printed media, and wholesale channels. From there, my role transitioned into Senior eCommerce Producer, where I focused on digital asset management and project management for the Creative and eCommerce teams. In 2023 I was promoted to Associate Creative Project Manager, where I managed the end-to-end development of all creative marketing campaigns. My five years at Nation solidified my 360° knowledge of digital marketing and shaped me into the well-rounded project manager that I am today.
A FEW MORE FACTS ABOUT ME...

• I've traveled to over 40 countries
• I'm originally from Seattle but moved to Los Angeles in 2017 to escape the rain
• Some of my creative hobbies include digital illustration, cooking, and playing piano
• In 2020 I adopted a black cat named Ruby (but don't worry, I love dogs too)
• My favorite destinations (besides Spain!) are Greece, Croatia, and Vietnam
• I'm Celiac and wrote gluten-free travel guides on my travel blog, Adelante
• I sell travel photography prints and customized digital pet portraits on Etsy
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