ORIGINAL CONTENT
INSTAGRAM STORIES | 235,000 VIEWS | 62% RETENTION RATE
Developed concept, coordinated dessert shop visits, hired models, captured photos and videos, curated assets, produced slides, and launched story
SNAPCHAT | 8,800 VIEWS | 89% RETENTION RATE | 121 SCREENSHOTS
Developed concept, coordinated visit to wildlife sanctuary, captured photos and videos, curated assets, produced slides, and launched story
INFLUENCER CONTENT
• Researched, identified, and lead outreach for content collaborations
• Coordinated exclusive influencer content for social platforms and global campaigns
• Executed content collaborations with over 170 social media influencers
INSTAGRAM | @LICHTENSTADT | 160,160 VIEWS | 85 COMMENTS
INSTAGRAM STORIES | @COLETTEROBINSON | 235,000 VIEWS
INSTAGRAM STORIES | @DAVE.C.O | 214,000 VIEWS
SNAPCHAT | @BEYONDOURSKY | 15,000 VIEWS | 85% RETENTION RATE | 2,130 SCREENSHOTS
INSTAGRAM | @SCRINKL | 173,456 VIEWS | 82 COMMENTS
USER GENERATED CONTENT
• Curated, edited, and elevated UGC to a theme
• Added vivacious copy adhering to brand voice and guidelines
• Coordinated motion graphics and special effects
INSTAGRAM STORIES | 194,000 VIEWS
INSTAGRAM STORIES | @THREEOLOGIE | 200,000 VIEWS
INSTAGRAM STORIES | 340,000 VIEWS | 74% RETENTION RATE
INSTAGRAM STORIES | 381,000 VIEWS | 67% RETENTION RATE
BRANDED CONTENT
INSTAGRAM STORIES | 251,000 VIEWS | 75% RETENTION RATE
SNAPCHAT | 14,000 VIEWS | 92% RETENTION RATE | 770 SCREENSHOTS
• Assisted in coordination and execution of Daniel Wellington's first Facebook & Instagram livestream event, featuring supermodel and brand ambassador Elsa Hosk and Create + Cultivate founder Jaclyn Johnson
