• Led creative concept development and execution of photo and video shoots, and managed pre and post-production flows
• Led copywriting efforts across social media, email campaigns, brand books, and web landing pages
• Strategically allocated content to website, social media, and lookbooks
• Managed campaigns that delivered on promoting follower growth, community engagement, brand awareness, and sales
• Developed content strategy and aligned content calendar across channels
• Planned, led, and executed internal and external workflows, ensuring an efficient exchange of information and deliverables
• Independently managed budgets and agency relationships, articulated creative intent, and organized partners to bring ideas to life
2019 Email Campaigns: Copywriter, Graphic Designer, Photoshoot Producer
Photographer: Curtis Gibson | Assistant: Kevin Warnecke | Hair and Makeup: Kat Laskey and Veronica Lane
2019 Email Campaigns: Copywriter, Graphic Designer, Photoshoot Producer
Photographer: Curtis Gibson | Assistant: Rob Self | Hair and Makeup: Veronica Lane
Fall/Winter 2019 Lookbook
Photographer: Curtis Gibson | Assistant: Rob Self | Talent: Danee Doty | Hair and Makeup: Veronica Lane
Spring/Summer 2018 Lifestyle
DP and Editor: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Jeni del Pozo and Maya Aviezer
Fall 2019 Lookbook
Photographer: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Annabella Barber | Hair and Makeup: Kat Laskey
Fall 2018 Lifestyle
DP and Editor: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Remy Kam
Over 17,000 views on Instagram
Best performing content in 2018
Winter 2019 Lifestyle
Photographer: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Claire Grieve
Making Moves Campaign for International Women's Day
DP and Editor: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Anine Bing, Jenny Packham, Ashley Merrill of Lunya, Michelle Kennedy of Peanut, and Marissa Hermer of The Draycott
To celebrate International Women's Day, we went behind the scenes of Los Angeles and London's prominent fashion and wellness brands to see how their female founders balance family, career, and self-care
Three-part video series on Instagram, gaining over 7,500 total views
Spring/Summer 2019 Lookbook
Photographer: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Charo Ronquillo | Hair and Makeup: Veronica Lane
Spring/Summer 2018 Lifestyle
DP: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Danielle Acoff | Editor: Tenthree | Script: Cat Kustes
Spring/Summer 2019 Lookbook
Photographer: Curtis Gibson | Assistant: Kevin Warnecke | Talent: Charo Ronquillo | Hair and Makeup: Veronica Lane
