• Managed the end-to-end development of creative marketing campaigns, ensuring alignment across eCommerce, social, and wholesale channels
• Led cross-functional collaboration by establishing timelines, managing resources, and facilitating content planning meetings to deliver projects on time and within scope
• Oversaw digital asset management processes, including ingestion, organization, taxonomy, metadata tagging, and distribution to stakeholders
• Implemented workflow improvements in tools like Asana and Figma, increasing team productivity, streamlining communication, and reducing revision cycles
• Wrote high-performing marketing copy, including email campaigns that increased click-through rates and revenue
• Managed post-production workflows and ensured timely delivery of assets to cross-functional teams
• Liaised with freelancers and external agencies on miscellaneous projects while maintaining efficiency and adherence to deadlines
• Assessed and refined project management processes to optimize efficiency and maintain consistency across deliverables
• Led cross-functional collaboration by establishing timelines, managing resources, and facilitating content planning meetings to deliver projects on time and within scope
• Oversaw digital asset management processes, including ingestion, organization, taxonomy, metadata tagging, and distribution to stakeholders
• Implemented workflow improvements in tools like Asana and Figma, increasing team productivity, streamlining communication, and reducing revision cycles
• Wrote high-performing marketing copy, including email campaigns that increased click-through rates and revenue
• Managed post-production workflows and ensured timely delivery of assets to cross-functional teams
• Liaised with freelancers and external agencies on miscellaneous projects while maintaining efficiency and adherence to deadlines
• Assessed and refined project management processes to optimize efficiency and maintain consistency across deliverables
COPYWRITING HIGHLIGHTS
• Led copywriting efforts for website assets/landing pages, email and SMS campaigns, digital ads, social media, and brand books
• Wrote email marketing copy that increased click rate by 75%, leading to 95% increase in conversion rates and 122% increase in revenue QoQ
• Created training materials, newsletters, and presentations to support internal communication and alignment
